Ducker was engaged to build a consistent and repeatable process to implement internally, with the goal of continually feeding the pipeline with innovation ideas and concepts. By adopting a scalable and repeatable process within the client organization, customer-centric innovation and accelerated commercialization become a core competency and ultimately, lead to enhanced market and competitive positioning.
The client holds a leading competitive position underpinned by its reputation for innovative design. To maintain its competitive edge, the client engaged Ducker to develop a New Product Development Playbook, designed to increase its innovation pipeline and accelerate commercialization of new technologies.
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