UNDERSTANDING YOUR CUSTOMER’S JOURNEY: THE CORNERSTONE OF CUSTOMER CENTRICITY
As a B2B company, it’s usually difficult to get a clear understanding of your end-users’ experience in acquiring…
Synchronized growth – building & construction whitepaper
With assets or interest in the North American construction industry, DuckerFrontier encourages you to understand several of the…
INFOGRAPHIC: THE STEPS TO CUSTOMER CENTRICITY
As part of our research on customer centricity, we created a strategic framework to give executives concrete steps…
Duckerfrontier’s abey abraham to speak at lightweight asia 2018
Mr. Abraham will speak at Lightweight Asia on July 11, the first of the three-day event (July 11-13) in Shanghai. Lightweight…
Before the autonomous car: the growing use of the internet of things (iot) in the automotive sector, and related challenges
Meeting innovative manufacturers and service providers feeds DuckerFrontier’s core business – to seek out and provide the industry’s…
Digitalization in the construction machine sector
For example, the construction of a 57-story building (known as Mini Sky City) in Changsha, Hunan Province in southern…
Duckerfrontier’s christopher fisher to keynote at 2018 national congress & expo for manufactured and modular housing
As Managing Principal and Chief Marketing Officer at DuckerFrontier, Christopher Fisher has widened the scope of all of…
Should we make funeral plans for the ice? Not so fast!
By: Markus Pfefferer, Managing Director – Asia Pacific The internal combustion engine (ICE) remains a long way away from death’s door,…
The market for off-highway equipment is rapidly evolving. Is your marketing strategy keeping pace?
This market dynamic has led many equipment manufacturers to focus on customer-driven innovation, which has been highly effective…
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