The Automotive Parts Manager Survey focuses on providing automotive OEMs with sufficient feedback, in order to improve their dealer support in the areas of dealer fill rates, parts profitability, and purchase loyalty. The survey covers a broad range of parts topics – including supply chain (availability, campaigns, delivery, RIM, damages, parts returns, etc.), support (customer support, technical support, field support, training, etc.), systems (catalogs), and sales/marketing (parts marketing, wholesale support, pricing, purchasing loyalty, etc.).
In addition, the survey is updated annually to address strategic issues of rising importance. Recently, Carlisle has included such topics as the impact of electric vehicles, e-commerce, Covid-19 implications, and wholesale customer expectations.