Tata Motors, another of India’s leading automotive manufacturers, has created a separate division to explore ways to tap into its entire range of passenger and commercial vehicles for offering shared mobility solutions. The new department, Mobility Innovations Hub, will also look at collaborating with start-ups such as Ola, Uber and with freight aggregators.
Millennials are a large driver of technological advancements in India, with 50% of the generation questioning the need to own a vehicle. This type of change in consumer behavior and willingness-to-pay is disrupting the current business environment and spurring change in automotive manufacturers in India.
Read the full article on Automotive World here. More from Markus on vehicle telematics and electrification in India here.
DuckerFrontier’s Automotive team is at the forefront of key trends impacting the industry. Thus, our goal is to help clients deliver growth solutions to support critical decisions and growth strategies. How can we help you deliver better outcomes for your business? Contact us to connect with a team member.