Adapting to Pricing Pressures: How OEMs Can Overcome Post-Pandemic Challenges and Evolving Customer Expectations
Most original equipment manufacturers are struggling to factor a wide mix of variables into their pricing strategies. From the costs of raw materials and supply chain issues to consumer sentiment and labor challenges, OEMs are grappling with a multitude of challenges. As the economy creeps out of pandemic disruptions, pricing strategies won’t get any easier. Decreasing inflation will lead customers to expect lower prices.
What will you do in response to this? Retain the status quo of traditional approaches?
About the Author
Kurt Ranka, Managing Principal
Kurt is a Managing Principal in Ducker Carlisle’s Automotive and Industrials strategic solutions practice, where he focuses on Aftermarket revenue management, price optimization, and supply chain improvement projects. Kurt holds a bachelor’s degree in Economics and Management from Albion College, and a master’s degree in Industrial and Manufacturing Systems Engineering from the University of Michigan-Dearborn. He has 20 years of consulting experience for Automotive and Industrials clients covering pricing strategy, business case development and achievement, implementation, and optimization for B2B and B2C pricing across many channel structures. Kurt has also led many aftermarket operations and supply chain improvement projects for Automotive and Industrials clients. Kurt has authored industry research and thought leadership articles for Industrials clients.