- Continued trend toward high value/premium materials – double-digit expected (12% in 2017)
- Regional growth markets (e.g. in the South and West)
- Overall aesthetics
- Innovation in aesthetics to mimic wood/ slate
- Leading shingle manufacturers continue to expand “premium” portfolio with asphalt shingle products, as well as alternative systems (e.g. synthetics, metal)
- Code/trend toward “cool” roof
- Delayed replacement during the economic decline (pent-up demand)
- Continued growth in new construction starts