Nicole is a Managing Principal at Ducker Carlisle where she leads the heavy equipment practice. Nicole holds a bachelor’s degree in marketing from the Kelly School of Business at Indiana University. She has over 23 years of experience supporting heavy equipment manufacturers and their channel partners in their growth strategy development. Her areas of specialization include new product development, competitive intelligence, pricing, and voice of customer. She has extensive experience in the management of global research initiatives, including those requiring feedback in emerging markets. Prior to joining Ducker Carlisle, Nicole performed concept testing for a leading consumer research firm.