2020 HEAVY EQUIPMENT OUTLOOK

While the global heavy equipment industry outlook varies greatly across regions and applications, overall growth fell slightly short of what we expected in 2019. Equipment manufacturers and dealers are compensating by adjusting business practices in 2020. Regional and global executives should ensure they have a clear picture of coming changes in the heavy equipment industry given a relatively uncertain market evolution in 2020 across the globe – our experts can help.

*Editor’s Note (May 13, 2020): Our Heavy Equipment team continues to monitor COVID-19’s impact on the industry. In our recent article, “The global shutdown is slowing, but not stopping the heavy equipment industry”, our team of experts explore areas of opportunity and growth for heavy equipment following the global pandemic.

Visit our new Resource Hub, a centralized location with all of the latest insights and business implications surrounding COVID-19, designed to help executives navigate uncertainty and the resulting impacts on global business.


Despite some uncertainty, 2020 has potential for growth in many regions and segments. DuckerFrontier’s heavy equipment industry experts believe the overall heavy equipment market will show slow but steady growth next year. However, to maximize unit growth, profit margins are likely to take a hit.

In the short video below, DuckerFrontier’s heavy equipment experts outline three key trends that are emerging in 2020 as discussed in the 2020 Heavy Equipment Outlook that present valuable opportunities to capture opportunities and maintain profit margins across the industry:

  • Growing sustainability and environmental concerns
  • Declining labor supply
  • Modernizing service solutions and digitalization

DuckerFrontier’s Heavy Equipment team is at the forefront of key trends impacting the industry. How can we help you deliver better outcomes for your business in 2020? Contact us to connect with an industry expert.

*Editor’s note: This page was updated on January 28, 2020 to reflect current trends in the Heavy Equipment industry.